BIOTONE Massage Oil
The desire for natural skin care products emerged in the late 1970s when consumers began to question the safety of chemicals used in personal care offerings. Out of this movement, a host of natural product small businesses sprung up. San Diego native, Jean Shea, BIOTONE founder and president, was among one of these early entrepreneurs. Initially, Jean created a line of natural skincare products for the health food market. When a local massage asked her to formulate lubricants for its school, Jean saw the opportunity to develop products for the massage industry. In 1980, Jean established BIOTONE and introduced her first product, Revitalizing Massage Oil, which is still available today. But it was the introduction of the BIOTONE Dual-Purpose Creme in 1984 that propelled the company to the forefront of the market. BIOTONE bridges the gap between a product that is as natural as possible but makes no sacrifices in its effectiveness for use in massage therapy.